Wednesday, 2 December 2009

Publication Plan

Title: Symphony: Vladimir Script
Positioning statement: The world of classical music under one cover.
Frequency of publication: Monthly
Price: £3.50
Distribution: philharmonic halls, news agents, supermarkets.

Rational: The approach of the magazine is to cover classical and jazz performers, reviews fan views and will offer insight and gripping articles and interviews. We will focus on what is big in classical and jazz right now.

Style: formal, related to the audience, sophisticated vocabulary clear and formal layout.
Words will be more dominant in the layout.

Regular Content

  • whats on this month
  • disc of the month
  • performers diary
  • performance reports
  • musics hall of fame
  • global musicians
  • jazz band of the month
  • readers letters
  • composers discovered
  • how to achieve your dream
  • young performers

    Featured Content
  • the proms back stage
  • new performers
  • great composers
  • music in the movies
  • CD vs downloads
  • Melissa Heywood
  • Christmas jingles
  • Beethoven's best symphony
  • top ten albums
  • competition
  • Art, Food and Drink

    House style
    Cover lines: Myriad pro
    Headlines:Myriad pro
    Stand first: Arial
    Captions: Ano pro
    News first paragraph: ano pro
    Colour scheme: Black, Blue, Gray

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